At The Pure Collective venues, every purchase matters. A small donation is made, towards creating impact in an area chosen by the customer. Here is a snapshot of some of the impacts created by votes made. Votes that are translated into micro-donations, selected by customers in The Pure Collective hospitality venues over 2018/19. Covid impacted 2020 venues operations significantly but impact selection has recommenced in 2021. There is also other inbuilt impact created by the groups operations and projects on the journey so far.
We have assessed our investment's impact partners across the 17 SDGs to help match with investor preferences. Most investors would already be very familiar with the United Nations Sustainable Development Goals (SDGs).
For those seeking more information, a summary of each of the 17 goals, please review this booklet and also the indicator list used to by organisations to map and attribute impact.
Additional information explaining the relevance and relationship between the SDGs and investing in the impact required to achieve them can be is available at:
meals delivered to Australians in need using rescued food, through OzHarvest
Australians waste over $20Bn. worth of food each year, this is what that looks like.
safe days for children rescued from human trafficking.
Litres of water delivered to drought stricken farmers.
Days of education
kilos of carbon offset through trees planted.
sandwiches delivered to Australian students who go to school hungry.
To celebrate the release of the 'Food Fighter' documentary The Pure Collective collaborated with OzHarvest in mid 2018 to run a 3 month pop-up in its Surry Hills venue, to raise awareness around food waste.
school meals for
students in Uganda.
Folo is a free extension for computer browsers that enables anyone to generate donations for causes they care about, just by shopping online. When browsing Google or visiting a store online, Folo highlights the retailers who will donate to causes on your behalf. Every time you make a purchase, the retailer pays a percentage of the sale to your Folo account. This gives you the power to use your Folo balance to support non-profits you care about - at no extra cost to you. Our current beta version has over 3000 users and has generated over $30,000 in donations for 65 charities. Folo users must choose which SDG they wish to support and it provides the perfect educational tool for younger people to learn about the Global Goals and then actively support a organisation working towards achieving them.
Raising awareness for the SDGs and empowering more than 65 different charities and 3000 users
The Pure Foundation is an innovative philanthropic trust that is the cornerstone of The Pure Collective. Although the Foundation is still in its infancy, it's purpose is broad and evolving. It seeks to harness an eco-system style mission rather than targeting just one specific social cause or outcome: "To co-create and embody instruments of peace” It operates a 100% "to cause" model, which means that any donation made to the foundation will ultimately go to cause areas without any dilution.
no paid staff
The Pure Foundation is run entirely by unpaid directors and staff, with Australian Philanthropic Services acting as the administration service and Assura for audit.
The fees paid in administration costs by the foundation. All fund running costs are paid by the social businesses and supporters of The Pure Collective.
The Pure Foundation established two new sub-funds in FY2019. Committed to encouraging philanthropy in our community and embodying change regardless of size.
The Pure Foundation is only in its 8th year, with a different approach to many of the its peers. The corpus is slowly but surely growing as The Pure Collective itself grows.
Over $300,000 has been donated in small grants over the last 5 years, from $500 up to $35,000. With core recipients from a wide range of cause areas, local and abroad.
For Love Not Money Dinners
Folonomo is the perfect setting for an intimate evening with donors. The entire venue, dinner, drinks and staff donated, free of charge to charities selected by the Folonomo team.
School For Life | So They Can | Stella Prize | YGAP | Twenty10 | Blue Dragon Children's Foundation | The Girls and Boys Brigade
Pure Collective Impact Partner Example
Name: Blue Dragon Children's Foundation
Founder: Michael Brosowski AM
What they do:
Blue Dragon operates in Vietnam, where they assist street kids, children with disabilities, children from rural families living in extreme poverty, and victims of human trafficking and slavery. They rescue children from danger, reunite them with their families when possible, and provide all the services needed for recovery and growth. Above all they never give up on any child, even the most complex cases.
The Pure Foundation
Direct grants made $10,000
Symbol & Portal
Venues Impact Votes
Awareness of thousands of customers
Funds raised: $4,033.11
Users supporting Blue Dragon: 75
Funds raised last 12 months: $733.10
Folonomo Donated Fundraising Dinner
Donated dinner & drinks event over $5,000
Funds raised from donors on the night $28,000